James Bond is an influential men’s style icon more than any other fictional character, putting large, luxury sport watches on the map as sexy, suave, and manly. Ian Fleming, the creator of James Bond himself wore a Rolex model 1016 and is the only type of watch Fleming describes Bond wearing in the novels.
Dr.No (1962), From Russia with Love (1963)
Rolex Submariner 6538 :: The first James Bond, Sean Connery, wore a Rolex Submariner 6538. Rolex wouldn’t give a free watch for the film, so Albert “Cubby” Broccoli, the producer of the movie, lent his to Sean Connery for filming.
Rolex Submariner 6538 :: Honor Blackman who played Pussy Galore, Goldfinger’s pilot and eventual love interest of Bond, wears a men’s Rolex GMT. Although common in modern day for women to wear men’s watches, Honor Blackman was the first woman to do so on screen. Still today Rolex Roles enthusiasts refer to these models as the James (Rolex Submariner 6538) and The Pussy (Rolex GMT 6542).
Breitling Top Time :: Although the James Bond watch appeal had become apparent by the time Thunderball was released (Rolex even provided the watch to EON productions this time, but still did not pay a free for product placement), it wasn’t until this movie that Bond received his first watch gadget: a Breitling Top Time with a built-in Geiger counter to measure radioactivity levels.
Casino Royale (1967)
Rolex GMT Pepsi :: Peter Sellers wears a Rolex GMT Pepsi
On Her Majesty’s Secret Service (1969)
Rolex Submariner :: George Lazenby played James Bond in this film and reportedly wore a Rolex Submariner that he had bought for himself.
Live and Let Die (1973)
Rolex Submariner 5513 :: The Roger Moore James Bond wears a Rolex Submariner 5513 with a buzz saw feature that allows him to cut himself from his shackles as well as a magnet to divert bullets.
The Man with the Golden Gun (1974)
Rolex Submariner 5512
The Spy Who Loved Me (1977)
Seiko 0674 :: Bond’s gadget watch in this film is a Seiko 0674, which acts as a pager to send messages to Bond, printing out like a label maker.
Seiko M354 :: With his Seiko M354 Memory Bank Calendar, Bond blows up a gate to allow he and Goodhead to escape from the exhaust vent underneath the Moonraker.
For Your Eyes Only (1981)
Seiko H357 Duo Display
Seiko G757 Sports 100 :: Seiko G757 Sports 100 which acts as a TV watch.
A View to Kill (1985)
License to Kill (1989)
Omega Ambassadors :: With a new James Bond (Pierce Brosnan) came a new James Bond watch brand: Omega. Although Rolex was always heavily featured in the James Bond films, they never paid for product placement. Rolex was an indication of Ian Fleming, but when Omega proposed to pay to be the official watch of James Bond, we saw our 007 happy to comply.
With both James Bond and Pierce Brosnan as official Omega Ambassadors, Omega released several limited edition watches (limited to 10,007 of each model).
Tomorrow Never Dies (1997)
Omega Seamaster Professional :: Omega Seamaster Professional with an integrated detonator saves Bond’s life.
The World Is Not Enough (1999)
Omega Seamaster Professional :: Omega Seamaster Professional with an integrated grappling hook saves Bond from an avalanche.
Die Another Day (2002)
Omega Seamaster Professional :: Omega Seamaster Professional featured a remote detonator and laser.
Casino Royale (2006)
1. Omega Seamaster Planet Ocean
2. Omega Seamaster Diver 300M
Quantum of Solace (2008)
For Quantum of Solace, Omega created two completely new James Bond watches
1. Quantum of Solace Planet Ocean 600M
2. 007 Omega Seamaster 300M